DMG MORI: Mobile configuration and optimum user experience

Company

DMG MORI's product portfolio includes innovative high-tech machines using turning and milling technologies, advanced technologies (ULTRASONIC/LASERTEC) and the ECOLINE product line as well as electronics and systems products.

• Location: Bielefeld, Tokyo (both headquarters)
• Internet: de.dmgmori.com

Highlights

• In cooperation with camos DMG MORI has developed a mobile product configuration solution.
• Under the name OMS|fx, the mobile product configuration is setting new standards in terms of user experience.
• Around 1,000 sales personnel in all 76 countries in which the tool machine manufacturer is represented have since been equipped with iPads – although the client naturally also operates on other mobile operating systems.
• Employees use the guided configuration system to create the machine together with the customer.
• Step by step, components are displayed from which the customer can select – inclusive of comprehensive information, various visual elements and prices.
• Once configuration is complete, the binding quotation is quickly generated by the back office.
• As a result, DMG MORI has succeeded in improving efficiency throughout the entire sales process.
• Customers are absolutely delighted with the user experience.