DMG MORI: Mobile configuration and optimum user experience


DMG MORI's product portfolio includes innovative high-tech machines using turning and milling technologies, advanced technologies (ULTRASONIC/LASERTEC) and the ECOLINE product line as well as electronics and systems products.

  • Location: Bielefeld, Tokyo (both headquarters)
  • Internet:


  • In cooperation with camos DMG MORI has developed a mobile product configuration solution.
  • Under the name OMS|fx, the mobile product configuration is setting new standards in terms of user experience.
  • Around 1,000 sales personnel in all 76 countries in which the tool machine manufacturer is represented have since been equipped with iPads – although the client naturally also operates on other mobile operating systems.
  • Employees use the guided configuration system to create the machine together with the customer.
  • Step by step, components are displayed from which the customer can select – inclusive of comprehensive information, various visual elements and prices.
  • Once configuration is complete, the binding quotation is quickly generated by the back office.
  • As a result, DMG MORI has succeeded in improving efficiency throughout the entire sales process.
  • Customers are absolutely delighted with the user experience.

Thanks to the perfect user experience, a necessary duty has become a enjoyable task. This also strengthens our image as an innovative company.

Andre Torke, Head of Sales Tools & Sales Technology bei DMG MORI

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We can be contacted on
+49 (0)711 / 7 80 66-0.  We would, of course, be pleased to contact you if you wish so.

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You are welcome to send us your questions via our contact form. We will get back to you with our answers as soon as possible.

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