OK

We use cookies in order to provide you with the best possible user experience on our websites. By continuing to use our sites and services, you are giving consent to cookies being used. You can find more information in our data privacy statement.

 

DMG MORI: Mobile configuration and optimum user experience

Company

  • Portfolio: innovative high-tech machines using turning and milling technologies, advanced technologies (ULTRASONIC/LASERTEC) and the ECOLINE product line as well as electronics and systems products
  • Turnover: approximately EUR 2.3 billion (2015)
  • Employees: 7,462 (2015)
  • Location: Bielefeld, Tokyo (both headquarters)
  • Internet:de.dmgmori.com

Role

The high-tech tooling machines produced by DMG MORI are innovative, state-of-the-art and of premium quality. Sales staff are also tasked with communicating these values in dialogue with their customers. Until now staff have relied on paper print-out lists when configuring machines together with the customer – all in all not very innovative or progressive. To change all that, in cooperation with camos DMG MORI has developed a mobile product configuration solution.

Result

Under the name OMS|fx, the mobile product configuration is setting new standards in terms of user experience. Around 1,000 sales personnel in all 76 countries in which the tool machine manufacturer is represented have since been equipped with iPads – although the client naturally also operates on other mobile operating systems. Employees use the guided configuration system to create the machine together with the customer. Step by step, components are displayed from which the customer can select – inclusive of comprehensive information, various visual elements and prices. Once configuration is complete, the binding quotation is quickly generated by the back office. As a result, DMG MORI has succeeded in improving efficiency throughout the entire sales process. But even more importantly: customers are absolutely delighted with the user experience – consequently enhancing the perception of DMG MORI as an innovative company.

Success Stories

You’re welcome to call us!

We can be contacted on
+49 711 / 7 80 66-0. We would, of course, be pleased to contact you if you so wish.

Call form

Please write to us

You are welcome to send us your questions via our contact form. We will get back to you with our answers as soon as possible.

Contact form

Keep yourself up to date

Our camos Trendletter always keeps you up to date. Sign up now. Subscribe to the Trendletter.

Subscribe to the Trendletter