Liebherr - Online configuration for new B2B leads
More and more customers in the B2B environment are collecting information online. Personal contact with sales employees loses importance, especially in the early stages of the buying- and decision-making process. Using the example of Liebherr tower cranes, this use case shows what is necessary for product configuration on the Internet and how new leads for B2B goods can be generated.
With online configuration to new B2B leads
In the B2B environment, an increasing number of customers are informing themselves online. Personal contact loses importance, especially in the early stages of the buying and decision-making process. This Use Case of Liebherr tower cranes shows what is necessary for product configuration on the internet and how new leads for capital goods can be generated.
In this free Use Case you will learn:
1. Why product configuration on the internet is becoming increasingly important for capital goods.
2. What is necessary for online product configuration.
3. How you can use it to generate new leads.