ABB: CPQ for global sales efficiency


The technology company is well positioned and has divided its activities into four lines of business: Electrification Products, Robotics and Motion, Industrial Automation and Power Grids. The business area Industrial Automation includes, for example, the business unit Measurement & Analytics which manufactures measuring instruments for the process industry.  


  • In order to offer customers worldwide products that are optimally tailored to their needs, ABB has introduced camos CPQ in the Measurement & Analytical Products division.

  • camos CPQcentralises the expert knowledge previously distributed at three production sites in Frankfurt am Main, Bartlesville & Quebec and ensures uniform, efficient sales processes worldwide.

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