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ABB: Bundled expert knowledge


  • Portfolio: measurement products for the process industry; for example: flow measurement products, temperature and pressure measurement products, control drives and actuators
  • Turnover: approx. US$ 33.8 billion (2016)
  • Employees: approx. 132,000 (2016)
  • Location: Zurich (headquarters)
  • Internet: www.abb.com


The technology company is well positioned and has divided its activities into four lines of business: Electrification Products, Robotics and Motion, Industrial Automation and Power Grids. The business area Industrial Automation includes, for example, the business unit Measurement & Analytics which manufactures measuring instruments for the process industry. ABB has introduced the camos CPQ solution in the business unit Measurement & Analytics so as to be able to offer customers products tailored to meet their individual needs worldwide.


Utilising the camos software, ABB has bundled all the expert knowledge gathered to date at the three product sites in Frankfurt am Main (Germany), Lewisburg (USA) and Quebec (Canada), and thus made it available to everyone. The system therefore supports sales personnel globally in selecting and creating the right products for customers and for generating quotations. In addition to this, the camos CPQ solution facilitates processing of technical approvals.

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