Heiner Habeck appointed as CEO of camos
Stuttgart, Germany – 07th January 2026 – camos, a leading provider of state-of-the-art CPQ solutions (Configure, Price, Quote), today announced the appointment of Heiner Habeck as Chief Executive Officer. Together with Steffen Lorscheider (Chief Product & Technology Officer) he will be responsible for the future growth of the company. He succeeds Simon Märkle, who has left the company after 25 successful years.
“Simon has had a decisive impact on camos during his tenure with the company. Under his leadership, camoshas continuously expanded its customer base and consolidated its position as one of the leading CPQ providers in the enterprise segment. We are utterly thankful and wish Simon well for his future” says Dr. Friedrich Neumeyer, CEO of GSG Genii Software Group, the shareholder of camos. “Heiner will bring new perspectives and experiences to fuel further growth and customer innovation powered by AI.”
With nearly 20 years of experience in the software industry, Heiner Habeck brings a strong customer focus and broad leadership expertise. Most recently, he served as Senior Vice President Customer Excellence and member of the extended group management team at Syncron, where he led consulting, support, and learning for global SaaS solutions in the OEM aftermarket. Previously, he held consulting, project management, and P&L leadership roles at ERP solution provider Proalpha.
“camos has built a strong reputation for delivering powerful, customer-centric CPQ solutions that address the complex needs of manufacturing OEMs,” says Heiner Habeck. “The current global economy is presenting profound challenges to companies that are disrupting and permanently changing the sale of long-living / high-value and complex products. Today's customers and prospects expect digital, easy-to-understand, and efficient quotation and decision-making processes – and that is exactly where our market-leading platform camos CPQ comes in. With our fast-growing number of AI use cases we will empower customers to master today’s global economic challenges.”
Under Heiner Habeck’s leadership, camos will continue to focus on expanding its camos CPQ platform, enhancing the integration across the digital enterprise and leverage AI to boost value creation for customers.
About camos
camos is a leading provider of configure-price-quote (CPQ) software. More than 200 B2B companies with technically complex products, such as Siemens, Schindler, Liebherr and DMG Mori, use it in over 120 countries in sales to configure and offer their products in a rule-based and AI-supported manner. The software supports sales staff or is integrated into websites and e-commerce channels.
