CPQ stands for:

  • Configure (product configuration)
  • Price (price determination)
  • Quote (quotation documents)

CPQ software (Configure Price Quote) accelerates, simplifies and optimises the entire quotation and sales process. In addition, a CPQ solution supports needs analysis, visual configuration, the approval process and contract generation.


Central functions of CPQ software:

  • Guided Selling: Identify the best solutions for the customer's requirements through rule-based product configuration.
  • Correct sales prices: Sales prices are calculated based on price lists or a manufacturing cost calculation.
  • B2B online sales:  Customers and distributors initiate the order process via the Internet.
  • Visual configuration: The prospective customer experiences how his individual product takes shape.
  • Customer journey: CPQ software adapts the level of detail of product and offer information to the customer's information needs.
  • Simplified approval: Automated workflows shorten coordination and approval processes.


Benefits of CPQ solutions:

  • Satisfied Customers: User experience convinces the customer in the early quotation process. 
  • Error-free offers: Plausibility and completeness checks only allow technically possible product variants. 
  • Efficient sales processes: Product knowledge is available centrally. Complete offers are created automatically.
  • Turnover & profit: Efficiency in the sales process, a streamlined range of variants and optimal pricing increase turnover and profit.
  • Optimisation of end-to-end processes: CPQ creates transparency and facilitates cross-divisional and cross-functional collaboration.


CPQ in corporate practice (use cases):

  • maxon motor - CPQ as a web configurator

  • Liebherr - Online configuration leads to B2B leads

  • NKT - CPQ for a globally harmonised quotation process


CPQ solution for complex and multi-variant products:

camos CPQ was developed for medium-sized and large companies that sell complex and variant-rich products - for example the mechanical & plant engineering industry. Companies that want to sell consultation-intensive products on the internet also benefit from the solution.

learn more about camos CPQ

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