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Successfully selling
customised B2B products

The buying behaviour for industrial products is changing - the buyers’ expectations and behaviour patterns are being transferred from the B2C to the B2B environment:

Information from the Internet

6 out of 10 B2B buyers make investment decisions using information from the Internet

Ad hoc information

Information on delivery times and prices is expected ad hoc.

Customer centricity

The focus is on the customer and his requirements.

4 Challenges of
future B2B sales

Find out more in our free white paper, as well as how we solved these challenges.


Download Whitepaper

Complex can be so simple

camos CPQ is one of the leading CPQ solutions (Configure, Price, Quote) for the digitalisation of the sale of products with many variants - from intuitive configuration, price calculation up to personalised offer generation. The entire offer process is simplified, both from your sales’ and customers’ point of view and the quality of the offer is improved. The product model is functional and reflects your customers’ requirements so that they configure the specific variant needed.

The integration of camos CPQ into important systems, such as CRM and ERP, ensures the continuity of digital processes: When an offer is accepted, the processes between sales and order processing also proceed automatically. In addition, the software uses intelligent evaluations of sales data to allow for valuable conclusions to be drawn about market and product trends. This is beneficial for the strategic orientation of sales.  

In support of camos:

  • 200 successful CPQ projects: leading provider in Europe
  • One of the leading CPQ solutions for the B2B market since 15 years
  • Notable customers with technically complex products such as Siemens, KONE, KSB or MAN use the software worldwid
  • camos ‘takes its customers by the hand’ and supports them from the consultation phase during implementation to the personal support and execution of updates.

Zukunftsfähiger B2B Vertrieb(neu)

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This is what our customers achieve with the CPQ software.

less coordination with other departments

approx. 18%

increase in sales figures

approx. 20%

shorter processing times for creating offers

approx. 65%

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