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Bernecker+Rainer: driving expansion with CPQ solution


  • Portfolio: industrial PCs, motion control, control systems, control technology including the commensurate software and service
  • Location: Eggelsberg, Austria (headquarters)
  • Internet: www.br-automation.com


Founded in 1979, with its industrial PCs, motion control and control systems, B&R is helping machine manufacturers all over the world to realise Industry 4.0. Around 2,800 company employees are not only deployed at the headquarters in Austria, but also at over 180 offices throughout the world. The company is expanding at a rapid pace – including globally. To keep abreast of this expansion, B&R has introduced the camos CPQ solution. As a result, even less-experienced staff are able to configure the modularly constructed products according to specific customer requirements.


The CPQ solution has been rolled out at all B&R locations throughout the world and is available in 19 languages – including Korean, Chinese and Japanese. Sales personnel are now guided through the entire process – consequently, even new colleagues are quickly and reliably able to generate specific quotations. This is of paramount importance for further expansion. In addition, the generation of quotes has been considerably accelerated – with an offer ready to go in less than an hour. Moreover, thanks to the CPQ solution, all quotations are now held centrally and can be systematically assessed. B&R uses these insights to develop more targeted innovations.

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