Success story: from research to real-world

As a spin-off of the Fraunhofer Institute for Industrial Engineering (IAO), innovation is in our DNA, and a major factor behind our success.

camos was spun-off by the Fraunhofer Institute for Industrial Engineering (IAO) in 1986 to four executive partners, including current Chief Executive Officer Michael Hüllenkremer. Right from the start, the ambitious young company was focused on deploying high-tech know-how in concrete, real-world applications. The original vision of the company founders was for work planning specialists to be able to save their company-specific expertise to a knowledge database, with no programming skills required. This led to the development and subsequent marketing of the decision-table-based CAPP software engin. Before long the software was in use by prominent corporations such as Mercedes Benz, Messerschmitt-Bölkow-Blohm and Steyr-Daimler-Puch. Within a mere five years, engin had been deployed by some 200 enterprises, during which time the software was continuously optimised to adapt to IT trends – in very close cooperation with camos’ customers so as to focus on their requirements.

The path to a CPQ solution

camos soon realised that such expertise systems are just as valuable for use for product configuration in sales as in a work planning context. Thus in the mid-1990s, camos rolled out its first product configurator to a customer. This preliminary form of a CPQ solution was integrated in an application environment for the preparation of complete quotations. Configurators became increasingly important with the rise of the internet in the late 1990s, especially in the consumer goods sector. Today, there is not a single car manufacturer left without a website functionality allowing customers to configure their selected car with the features desired. As more and more application scenarios opened up, an increasing number of providers also started offering such configuration software.

camos has remained focused on B2B solutions for complex products, as product customisation has become an increasingly important competition factor, particularly among European B2B manufacturers. The wide range of options customers demand must be communicated to them transparently at the point of sale, which is why camos works to continuously improve CPQ functionality and perfect the user experience.

camos excellence

The ongoing 30-year success story of camos is impressive, proof of which is reflected in the company’s 300+ satisfied customers and the numerous prizes and awards it has received.


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