Standard API to integrate Salesforce and the camos CPQ system
Stuttgart, April 26, 2019 - The CPQ provider camos Software und Beratung GmbH and the management and technology consultancy BearingPoint are now offering an API to integrate the camos CPQ solution into Salesforce. With it, both systems work together seamlessly to create extensive offers. camos will release the API for other CRM systems in the coming months. "The joint development of the interface with BearingPoint represents another milestone in our partnership and in the expansion of our CPQ solution. Our customers benefit from the extensive experience of both companies in the digitalisation of the sales process and the integration into Salesforce CRM", says Armin Hespeler, Head of Sales and Marketing at camos. "For BearingPoint, this interface is an important component in the development of CPQ competencies and the consistent development of our partnerships with Salesforce and camos", adds Alexander Broj, Partner at BearingPoint.
Synergies between CPQ and CRM through seamless integration
Both CPQ and CRM systems are indispensable, especially when there are complex and varied B2B products to be distributed. Purchase decisions in this field are generally met by several people – often members of a "buying centre" – and decision-making is a lengthy process. In order to keep track of the distribution process, an important prerequisite is a CRM system with consistent and well-structured documentation of the information exchanged between contacts.
At the same time, it is in the nature of varied B2B products that they need to be individually configured to meet customer requirements. This configuration process, pricing and the creation of appealing offer documents can be optimally catered for using a CPQ system.
The full potential unfolds when the advantages of CPQ and CRM are used holistically and both worlds are closely linked via automated data exchange: In such case, the CPQ system accesses customer-specific information from the CRM system in the course of product configuration, pricing and quoting.
Reduced development effort
As an "out-of-the-box solution", the standardised interface camos connect CRM for Salesforce has the advantage that a high quality standard is ensured by numerous tests: there is no time-consuming, individual development for Salesforce interface within the project. Fields relevant to data exchange can be connected via an intuitively operable mapping interface.