CPQ: the CPQ solution for complex and multi-variant products

CPQ software digitalises the entire distribution process and thereby creates a link between customers and production – without any system interruptions!

Industry 4.0, digitalisation, Internet of things. Although these terms focus on different aspects, they nonetheless all target a common decisive core: the digital transformation of the economy and society, which is rapidly taking place on the basis of a whole series of new technologies.

In this respect, CPQ solutions (Configure Price Quote) play an important role given that they digitalise the entire distribution process and forge a digital bridge between customers, sales and production. The digital order process begins with CPQ solutions. All customer-specific product requirements and features are fully and accurately specified to consequently provide a platform for all subsequent processes. CPQ solutions bridge the gap in digital communication between customers and production. Or to put it another way: CPQ solutions are a necessary component for Industry 4.0.

More on camos CPQ


In essence, it's about entrenching knowledge of the products, their features and benefits within the various systems to support sales and consequently customers."

Michael Hüllenkremer, Chief Executive Officer camos

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Benefits with camos CPQ

Success factor: product individualisation

Customers today expect to be offered products tailored to their individual requirements – in both the B2C and B2B environments. Such expectation simultaneously represents both a challenge and an opportunity, particularly for European industry. Providing individual products with enhanced customer value generates a clear competitive edge in the global market.

To achieve such enhanced individualisation, companies must master two tasks. Firstly, they need to modularise their products to ensure a high level of variant diversity with manageable complexity. Secondly, they need to structure the entire sales process for the purposes of individualisation: configure customised products, calculate customer-specific prices and quickly generate binding quotations – ideally directly with the customer on-screen.

CPQ: optimally manage product variant diversity

camos has the ideal CPQ solution (Configure Price Quote) to meet this requirement, carefully designed for complex and multi-variant products. For over ten years, camos has been developing CPQ solutions for manufacturers of technically complex and multi-variant products, for whom optimally fulfilling the individual needs of their customers is an essential factor.

Around 100,000 users at over 200 international companies value the simplicity of use and enhanced functionality of the solution. With camos CPQ perfectly integrated within the company processes, they have everything they need to create individual offers, anywhere and at any time. Moreover, the camos solution incorporates an excellent modelling tool that enables product knowledge to be quickly and transparently developed and maintained even for complex products.

Research report substantiates the benefits of CPQ solutions

The benefits afforded by a CPQ solution are demonstrated by the research report 'Configure-Price-Quote': Better, Faster, Sales Deals Enabled' from the Aberdeen Group. The report compared performance between CPQ users and non-CPQ users.

View the Aberdeen CPQ reports here 

  • 30% higher quotation success rate
  • 105% greater order size (average)
  • 49% greater job volume (number of quotes sent out each month)
  • 19% more leads generated
  • 28% reduction in sales cycles
  • 18% reduction in coordination with other departments
  • Avoidance of 'non-decisions' that lead to 'non-sales'

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